The business environment is rapidly changing, and businesses need to be able and able to make informed decisions based on data. Business analytics tools like forecasting and predictive modeling can help companies identify growth opportunities, increase operational efficiency and much more.

Business analytics is an area that is focused on the analysis, and interpretation of current and historical data to predict the future trends. This assists in making informed decisions. It involves the use of tools such as predictive modeling, data mining, and forecasting simulations as well as creating visualizations of data to present the results in a simple digest format. Business analysts also use their strong communication her response skills to effectively communicate their results and findings to managers and other stakeholders.

A report for 2020 by NewVantage Partners found that a firm’s ability to implement business analysis techniques was the most crucial factor in their success as well as future competitiveness. Many businesses aren’t sure how to utilize data-driven strategies to improve their the efficiency of their businesses and increase profit margins.

Business analytics experts can assist organizations in streamlining their operations and improve their processes by identifying bottlenecks and inefficiencies. They can also make use of data-driven marketing strategies to boost sales.

If you take a course in business analytics online, you’ll be armed with the tools you require to become a data-driven leader. This online course will help you learn how to collect, analyze, and visualize data through interactive lectures, real-world projects, and case studies. You will also learn how to use important tools like Tableau, Python, SQL and other essential tools. You’ll connect with Harvard faculty and your peers throughout the program through live classes, virtual office hours and networking events held during and after your studies.